59 questions, answered properly.
Everything people ask us on a first call, written down so you can read it before the call instead of after it. Including the awkward ones.
The model
What Broker Launch actually is, and what you own at the end of it.
What exactly is Broker Launch?
Broker Launch is a UK platform for launching your own commercial finance business. We give you the lender access, systems, training, marketing, compliance support and ongoing deal help you need, without taking away your control or your commissions.
You trade under your own brand, keep 100% of commissions, and scale at your own pace.
How is this different to a franchise or a network?
Unlike a franchise or an AR (Appointed Representative) model, you own the business outright. The lender relationships sit with you, commissions are paid directly into your bank account, and you are free to grow and even sell your business later.
Most franchises take 20-50% of your commission. With us, you keep it all. Our licence fee, at 3-10% depending on the level of deal support, is among the most competitive in the UK.
Can I build my own brand?
Yes. Everything is set up under your name, your brand and your company. You are not trading under "Broker Launch". You own the business and the relationships, and you work with our team (Fastlane and Elite JV) to build those out.
Do I have to scale to £1m+ turnover?
No. You can run this as a lifestyle business, working part-time from home. Or you can grow a team and scale into seven figures. Both paths are possible, and both are encouraged.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
How does Broker Launch make money if I keep 100% of commissions?
Our licence fee is 10% of your broker fees, or 25% on Done With You deals. That is it. No hidden fees, no clawbacks, no top slicing.
What happens if Broker Launch ever shuts down?
Even in that unlikely event, your business continues as normal. You trade under your own company and brand. The lender relationships sit with you, and commissions are paid directly to you.
We are not the middleman - you own the business outright. That means your brokerage is future-proofed and still valuable as an asset regardless of us. Look at us as a mentor who runs alongside you.
Can I sell my business in future?
Yes. Because you own the brand and the lender relationships, your brokerage has resale value, unlike many franchise and AR models. Growing your loan book builds an asset you can one day exit.
Do I build equity in my business?
Yes. Because you own the lender relationships, your loan volume counts as yours. Over time this creates embedded value in your business, unlike an agency model where you do not own the base.
Getting started
What you need before day one, and what a normal week looks like after it.
Do I need financial experience to succeed?
No. Most of our licensees had no prior finance background. We provide a 66-lesson online training portal, weekly live calls, compliance support, and Done With You deal help so you do not get stuck.
If you can follow a system, talk to people and put in the work, you can succeed.
How fast can I leave my job and go full-time?
Many transition within 6-12 months. With as little as 1-3 deals per month you can replace a £2,500-£6,000 salary. We will show you how to structure this around your current commitments.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Do I need to be good at sales?
Sales helps, but we train you. If you can have normal conversations, follow a script and genuinely want to help clients, you will do well. Our systems are designed for people new to finance.
Your role as a broker is closer to a doctor trying to solve a patient's problem than a salesman trying to shift the next car.
Who chooses this opportunity?
We attract people who want control, freedom and high earnings potential: often entrepreneurs, ex-business owners, or people looking to escape the nine to five. One of the UK's top CEOs joined us after retirement.
The main character trait of our successful brokers is tenacity. You have to want to succeed and be resilient along the way.
Do I need an office, or can I run this from home?
You can run the business 100% from home with just a laptop and a phone. Many of our licensees never rent office space. Others choose to once they grow a team. It is completely your choice.
Can I run this part-time around a job or family?
Yes. Many start part-time, working evenings or weekends, until their income replaces their salary. Some transition within 6-12 months. Because 1-2 deals a month can cover a full-time salary, it is realistic to start while still employed.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Do I need staff to get started?
No. You can run solo in year one. As you grow you may want admin help to process deals, or sales agents to scale faster. But to start, it is just you.
Can I bring in partners or salespeople under my licence?
Yes. You can grow a team under your brand. In year two we recommend adding self-employed sales agents or staff if you want to scale beyond £200k+ annually.
We include two seats as standard for business partners, husband and wife duos, and sometimes parent and child partnerships.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
What technology do I need?
Just a laptop, an internet connection and a phone. We provide your website, CRM, email and automation systems, so there is no complex setup needed. Just a willingness to learn.
What does a typical week look like once I'm established?
It usually looks like:
- Two to three client calls per day
- Follow-ups and admin, much of which can be delegated later
- Networking and marketing activity
- Lender calls and deal packaging
Many brokers run this in 20-25 focused hours per week once established, with flexibility around family or lifestyle.
Earnings, costs & guarantees
The money side, stated plainly, including what it costs and what happens if it does not work.
What kind of earnings can I realistically expect?
This depends entirely on your effort. Typical brokers make:
- Year 1: £70k-£120k working solo, at 2-3 deals a month
- Year 2: £250k-£400k by bringing in sales agents and admin
- Year 3: £1m+ gross commission with a small team
Even one deal can be worth £6k-£40k. A £400k bridge loan, for example, often pays £10k+ in commission.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
What's the break-even point?
Most brokers hit break-even in month three to five, sometimes sooner if they are proactive. Your costs are modest - mainly the licence fee, £49 CRM, £40 compliance and optional ad spend from £300 a month - compared to deal values.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
What guarantee do you offer?
If you follow the roadmap and do not earn your licence investment back within year one, we will work with you for free until you do.
But let us be real: you are not doing this to earn your investment back. Most brokers do that in three months. You are here to earn £100k plus and change your life. We will give you every possible tool and resource to make this succeed, but ultimately it is down to you to put in the work.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Do you offer financing or payment plans for the licence fee?
Yes, on application. While many pay the licence fee upfront, we also provide structured payment plans - for example a deposit and then the balance paid over the following months. This makes the business more accessible and helps you start without over-stretching your cashflow.
What if I can't pay the licence balance on time?
We work with you. We do not want people under pressure. If you are pushing deals through, you will naturally clear your balance as your income grows.
Can I get a refund if I change my mind?
Because we build your business infrastructure from day one - website, branding, lender onboarding - refunds are not standard.
We do offer a success guarantee: if you follow our roadmap and do not make back your licence investment in year one, we will work with you for free until you do. That way your risk is removed.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Deals, lenders & products
What you can place, how long it takes, and who does the heavy lifting.
What finance products will I be able to offer?
You will be able to cover all major commercial finance products: bridging loans, development finance (debt and equity), commercial mortgages, buy-to-let, business loans (secured and unsecured), invoice and trade finance, asset finance, acquisitions, merchant cash advance, and more.
How long does a deal take to complete?
- Unsecured business loans: 1-2 weeks
- Invoice and trade finance: 1-2 weeks
- Bridging and development: 4-8 weeks
- Commercial and BTL mortgages: 8-16 weeks
It varies by lender and case complexity.
Do I need to do credit checks?
No, you do not. Lenders handle due diligence and checks. You package the case and send it, and the lender gives feedback quickly.
What if I get stuck on a deal?
You can opt for a Done With You deal where we step in. You keep 75% of the commission, where the market norm is 50/50, and we do the heavy lifting. This makes sure deals do not get lost.
Before it comes to that you have multiple avenues: Broker Launch Assist, the Lender Launch app, and the Telegram group, where you can bounce ideas off other brokers as well as our team. We encourage you to get deals done under your own business.
What about compliance?
We partner you with SimplyBiz and FIBA to make sure you are fully compliant. You will have training, guidance and templates to meet regulatory standards and keep lenders satisfied.
Do I need insurance?
We recommend Professional Indemnity (PI) insurance as your business grows, though it is not legally required for all finance areas. We will guide you on what is necessary and help you set it up through the PI desk when you join.
Leads & marketing
Where the enquiries come from, who owns them, and what they cost.
How are leads generated?
We set you up with multiple lead channels:
- LinkedIn outreach
- Paid Meta and Instagram ads, budget set by you, minimum £300 a month recommended
- Email marketing, optional cost
- Partnerships, events and networking
- Referral systems
Leads come directly into your CRM. They are 100% yours.
How many leads can I expect?
Depending on the methods you use:
- LinkedIn: 12-20 a month
- Paid ads: 30-100 a month
- Partnerships: 5-30 a month
- Networking and referrals: 5-10 a month
The goal is 30-60 high-quality leads per month, every month.
Are the leads exclusive to me?
Yes. They are generated under your own brand, through your own ad accounts. Nobody else has access.
Can I target local businesses in my area?
Yes. You can run ads or campaigns to your chosen region, or target nationwide. The choice is yours. This business is location independent: you could be on a beach in Spain or in an office in London.
Do you guarantee leads?
We do not guarantee lead volume because results vary, but our systems - ads, LinkedIn, partnerships - consistently deliver 30-60+ leads a month for those who follow the process. We help you run campaigns under your brand so leads are always exclusive to you.
Do you teach me how to generate leads myself?
Yes. We do not just hand you leads, we teach you how to generate them so you are never reliant on us. This means you build a marketing engine that lasts for life.
What's the average cost per lead?
Typically £3-£10 depending on channel and targeting. Considering an average deal is worth £6,000-£40,000 in commission, the return on investment is substantial.
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Training & support
What you get taught, and who picks up the phone when you are stuck.
How much support will I get once I launch?
You will never be left alone. We provide:
- Weekly lifetime group calls
- One-to-one support on deals
- Done With You deals, where we handle lender and client interactions under your brand if you want
- Broker Launch Assist, our AI assistant for lender matching and deal structuring
- A Telegram group with channels for deal chat, lead generation, lender intel, mindset and skills, systems and scale, and general updates
Is the training accredited or recognised?
Yes. Beyond our 66-module portal you have the opportunity to complete the Certified Practitioner in Specialist Property Finance (CPSP) programme. This is a Level 3 qualification accredited by the London Institute of Banking & Finance, endorsed by FIBA and BDLA.
Do I have to pass exams to operate?
No. Commercial finance is not a regulated consumer credit activity, so you do not need to pass exams to start trading. The CPSP qualification is recommended, not mandatory. Most brokers complete it within three to six months to deepen their expertise.
How often is the training updated?
The industry evolves constantly, so our training is updated continuously. We also run weekly live calls where new strategies, lender updates and market trends are shared.
What happens if I don't understand finance jargon?
We break everything down into plain English. The training is designed for beginners, with step-by-step scripts, templates and examples. You can also lean on our team, and let us handle early calls with you until you feel confident.
How long do I get support for?
Lifetime. Once you join, you are in. The calls, community and resources are ongoing with no cut-off.
Is there a community of other brokers?
Yes. We have an active Telegram group where licensees share deal placements, wins, challenges and support each other daily. It is collaborative, not competitive.
You are all building your own businesses, but we encourage people to help each other. There is a phenomenal amount of business to be had and nobody steps on anybody else's toes.
Do you help me on live client calls?
Yes. If needed we will join pre- or post-client calls with you. In some cases we will even speak to the client under your brand, through Done With You deal support.
What if I want to take a holiday?
That is fine. You can use our Done With You support to cover deals while you are away, so you can take time off without losing income. Or take your laptop with you.
Trust & due diligence
The sceptical questions. We would rather you asked them now than later.
How many licensees are there?
We have licensed 91 brokers to date, and we keep intake deliberately low to protect service quality. We only take on one or two new brokers a month.
What's the survival rate of a Broker Launch broker?
When you invest in any business opportunity, the real question isn't just what you can earn. It's how likely you are to still be in business three years from now.
We have licensed 91 brokers, and 88% of them are still active and trading.
For context, roughly 60-70% of UK franchises survive five years. We publish our own numbers rather than industry averages so you can judge them yourself.
What happens if I fail?
If you put in the effort, failure is unlikely, and our guarantee means we keep working with you until you succeed. The only way to fail is to quit.
How do I know this isn't a scam?
A fair question, especially in a market with too many get-rich-quick schemes.
We have been operating as commercial finance brokers since 2016. Since launching this model in 2022 we have licensed 91 brokers, and 88% of them are still active and trading today.
All commissions are paid directly from lenders to your business account, not to ours, so you remain in full control. You will also have access to our team, other licensees and live weekly calls, so you can see for yourself that this is a real, established business.
Can I speak to current licensees before joining?
We understand why you ask. Most people want reassurance that others have gone before them and made this work. The challenge is that with over 350 leads and 160 booked calls a month, we could not fill our brokers' diaries with prospect calls without taking time away from their clients and deals.
That said, we make sure you still get the transparency you need:
- Real case studies, including brokers' backgrounds, first deals and income progression
- A published track record: 91 brokers licensed, 88% of them still active and trading
- Live community proof, on our weekly calls and inside the Telegram group, where you will see active brokers placing deals and sharing results
We showcase the brokers who want to be seen. We operate as a type of white-label solution and many prefer to stay out of the public eye when it comes to testimonials, which we respect.
Do you have case studies of people like me?
Yes. Our licensees come from every background: delivery drivers, teachers, sales professionals, small business owners, and senior executives. Some came in with no financial knowledge, others with business experience but no finance background.
We have detailed case studies showing how they started, the challenges they faced and the results they achieved.
Is there enough business?
The market-size questions, with the sources behind the numbers.
Is this recession-proof?
Businesses and property investors always need capital. In a boom they need funds to grow. In a downturn they need funds to survive. Either way demand is constant, and the only deciding factor is how busy you make yourself.
How many commercial finance brokers are there in the UK?
There is no single public register, but the UK's largest trade body, the NACFB, had 1,338 broker firms at the end of 2024, up from 1,168. That is one association only. There are also FIBA members and unaffiliated brokers, so the real total is higher, but 1,338+ firms is a solid verifiable floor.
How many SMEs need funding each year?
The UK has around 5.5 million small businesses as at the start of 2024. Recent national surveys show 43-46% of SMEs use external finance in a given year, which is roughly 2-2.5 million businesses tapping funding annually.
Gross bank lending to SMEs was around £62bn in 2024, and challenger banks now account for about 60% of SME bank lending. That is evidence of a very active market that increasingly values brokers.
How many property investors need funding?
HMRC shows around 2.84 million unincorporated landlords declared rental income in 2022-23. On the debt side there are around 1.9 million buy-to-let mortgages outstanding, with roughly 58,000 new BTL loans in Q1 2025 alone.
The private rented sector houses around 4.7 million households in England, a huge ongoing pool of investors who refinance, purchase and develop.
Isn't the market saturated?
It might feel that way from the outside, but the UK market is underserved rather than saturated.
The UK has 5.5 million SMEs and around 43-46% use external finance every year, so 2-2.5 million businesses are actively seeking funding annually. With average loan sizes in our space ranging from £80k for business loans to £300k+ for property deals, that is a market worth hundreds of billions a year.
On top of that there are 2.8 million landlords and nearly 2 million buy-to-let mortgages, with around 58,000 new BTL loans in a single quarter of 2025. Even a modest refinance at £150k-£200k each represents tens of billions in property lending annually.
Against that demand the UK has only around 1,300-1,500 broker firms. That is roughly one broker for every 2,000 funding opportunities.
And banks approve only 30-40% of SME applications, which leaves 60-70%, or £30-40 billion+ in unmet demand every year. That is the gap independent brokers fill.
About the earnings figures
Figures quoted are examples of what brokers on the programme have earned and are not a guarantee of results. Commercial finance is a performance-based business: what you earn depends on your effort, your market, your ability to win and place deals, and factors outside anyone's control. Results vary widely from one broker to another.
Market statistics quoted in these answers come from published sources including the NACFB, HMRC, UK Finance and government SME statistics. Retention figures are our own, covering the 91 brokers we have licensed to date.
Question not answered here?
Ask it. We would rather field an awkward question now than have you sign up with the wrong expectations.
Talk to the team behind the reviews.
Book a no-pressure call with Broker Launch. We will walk you through the model, the numbers and whether it is the right fit for you - and if it is not, we will say so.
